Just Fucking Do It
When I was a starry-eyed Freshman in college, I read a blog post that legitimately changed my life. The post was called What Makes an Entrepreneur? Four Letters: JFDI. Just Fucking Do It. What does this mean to me?
I have worked for a watch startup, Modify Watches, for nearly the entire duration of my college career. This means that every day I am faced with decisions: Should I work on something that is mission-critical for Modify or should I finish this damn project that is due tomorrow? On some days, I wouldn't do either; I would freeze in a bout of anxiety. But as time went on, I realized that regardless of which option I chose, I would have to be sacrificing the other one. This made the decision much easier - whichever one I felt like I could do the fastest... just fucking do it.
When I'm faced with a set of options that are vying for my very near-term attention, I now just make a decision. I have learned that you wind up wasting much more time contemplating and rationalizing which opportunities to pursue than it takes to actually pursue something. Let's look at an example.
I am a Global Fellow for the Kairos Society, which is an international group of student entrepreneurs and leaders. The group is holding a Global Summit in New York which has an incredible list of speakers, including the CEO of the NYSE and the CEO of Johnson & Johnson. The problem is, the event is prohibitively expensive - $700. I am an independent college student. How can I find a month's rent to fly to New York? Personally, I couldn't. But I really wanted to go. Maybe I could work extra hours? Maybe I could try to raise money from family? Maybe I could build a donation website and solicit the world? Too many options. So what did I do? I JFDI'd it and chose the one I thought I could do the fastest with the biggest impact. I built KairosFundraiser.com.
It was a 24 hour sprint to get the website designed, developed, and launched to the world. I recruited other members of the Kairos Society Bay Area and gathered together content, massive lists of contacts, and got permission from the Global HQ. We set an audacious goal and started hustling the way good entrepreneurs should.
All in all, the results have been phenomenal. We have currently raised nearly $1,900 out of our $5,000 goal and still have 2 and a half days to go. How did this happen? I didn't linger on my option set. I knew which option could help the most people if it worked, so I chose that one. There was no way to tell if people would care about our cause, but my gut said to just fucking do it.